The Lions traveled to Melbourne as underdogs to take their third premiership against Collingwood. They had traveled four out of the last five weeks and had lost to Collingwood 3 weeks earlier. After the media galvanising support for the Magpies as the Victorian Team against the northern invaders, the Lions still had good support at the Grand Final Parade. The weather on game day was typical of Melbourne with four seasons in one day. Overcoming all odds the Lions won by fifty points, 20.14.134 to 12.12.84.
Simon Black won the Norm Smith Medal for best on the Ground. It was Leigh Matthews’ fourth Premiership from four starts to add to his four as a player.
The next day the Lions took the Premiership cup to the Brunswick Street Oval, the traditional home of the Fitzroy Lions, to a crowd of 10,000 persons, some with Lion’s memorabilia dating back to pre-war days and the Lion’s last flag in 1944. It was then back to Brisbane for a celebration at the Gabba. This was followed latter in the week by a parade through the streets of Brisbane and the Gold Coast. Latter their was a civic reception by the premier.
A Set of 25 Souvenir Covers for the Brisbane Lions win in the AFL Premiership was released by “Covers Please”. All covers were postmarked The MCG 29th September 2003 (the Monday after the victory). 18 of the covers have the player Personalised stamp while the other six players (Pike, Copeland, Bradshaw, Hadley, McGrath and Charman) and Coach, Leigh Matthews did not appear on the Lions P stamp sheet and are on covers with an ordinary Map and Globe stamp.
First Class Collectables
FCC released at least three sets of covers, best divided by stamp. postmark and the position of the Premiership Cup. (Either on the bottom or top of the cover).
Map and Globe Stamp with G.P.O.Melbourne CDS
Kangaroo and Flag Stamp with G.P.O.Melbourne CDS
Koala Stamp with G.P.O.Melbourne with No 4 CDS
Personalised Stamp with G.P.O.Melbourne CDS
The Bugs and Butterflies Booklet, issued on 24th September 2003, with the both the Philatelic and the General Barcode, was overprinted with “Congratulations Brisbane “Threepeat” Back to Back AFL winners 2001-2002-2003″